According to the San Diego Association of Governments (SANDAG, 2021), 48% of San Diego’s regional greenhouse gas emissions (GHG) come from on-road transportation. Our campaign encourages the use of public transportation as a more climate-friendly and sustainable form of transportation to minimize the region’s overall carbon footprint. Through Urban Collaborative Project’s transportation and environmental justice-related community outreach work, we have also learned that residents want an effective Trolley system and more of an interactive experience while riding the Trolley, including more activities and events that foster community connectivity and pride. Our campaign serves as an opportunity to address this community vision with the guidance of local artists and cultural practitioners.

Way Outside the Lines presents Destination Joy! 

This campaign will highlight a variety of cultural arts, perspectives, and narratives within the communities of Southeast San Diego, National City, Chula Vista, and San Ysidro. Our goal is to implement platforms of creative engagement between local artists, Trolley commuters and the communities we call home.